Vision Direct review: Contact lenses, eye drops and more
Vision Direct review: An online contact lens retailer
Vision Direct is a highly rated online contact lens retailer based in the U.K. If you live in the United States, you can order from Vision Direct U.K. The company offers fast international shipping with U.S. delivery in about a week.
What does Vision Direct sell?
Vision Direct focuses on selling contact lenses, contact lens solutions, eye drops and other eye care products.
Vision Direct sells an array of contacts including colored contacts, daily disposables, weeklies, multifocal contacts and toric lenses for astigmatism. Types and brands of contact lenses sold include:
Acuvue Oasys for Astigmatism
Air Optix Aqua
Biomedics 1 Day Extra
Biotrue One Day
1 Day Acuvue Moist
Dailies AquaComfort Plus
Dailies AquaComfort Plus Multifocal
Precision 1 for Astigmatism
In addition to contact lenses, Vision Direct sells multi-purpose contact solution for cleaning and storage. They also sell saline solution and eye drops. Contact solutions they sell include:
Biotrue Multi-Purpose Solution
Renu MultiPlus Multipurpose Solution
SEE RELATED: The best contact lens solutions
Is Vision Direct authentic?
Vision Direct is a legitimate seller of brand name contact lenses, contact lens solutions and eye drops. The company has a high 4.8-star rating on Trustpilot.com. Customers give Vision Direct high marks for fast shipping, good customer service and competitive prices.
Vision Direct is owned by EssilorLuxottica, one of the largest vision companies in the world. EssilorLuxottica has a portfolio of brands that includes eyewear brands, lens technologies and direct-to-consumer sales of glasses and contact lenses.
How do I get a Vision Direct promo code or coupon?
You can find a Vision Direct promo code, coupon or discount offer on the vouchers page of the company’s website. You may use one coupon code per order.
Examples of recent Vision Direct deals offered include:
Free trials for different brands of contacts
10% off your first Vision Direct contact lens order
If you want to stay informed about new Vision Direct promo codes and coupon offers, you can sign up for the Vision Direct email newsletter. You can also learn about deals by following Vision Direct on Instagram or Twitter.
How does Vision Direct U.S. shipping work?
Vision Direct offers next-day delivery to its U.K. customers. U.S. customers can get contacts from Vision Direct in about a week (five to seven business days). Orders placed over the weekend will ship out on Monday.
Shipping to the United States on orders £59 and over (about $65 U.S. dollars) costs £9.98 (about $11 U.S. dollars). The prices you pay in U.S. dollars may vary depending on the current exchange rate. [These prices are as of 2022.]
Orders to the United States will ship via DHL, UPS or USPS depending on where you live. After you place your order, Vision Direct will send you a tracking number. You can also sign into your Vision Direct account online to check your order status.
Vision Direct return policy
Vision Direct offers free returns for a year on any lenses unopened in their original packaging. You can return lenses for any reason, including a change of prescription.
The company offers free return shipping for U.K. customers only. U.S. and other international customers must pay the cost of return shipping.
After Vision Direct receives your return, they will process a refund to the original payment method. It usually takes about five business days to get your money back.
Vision Direct pros and cons
It’s always a good idea to read reviews, look at company policies and scour the fine print before buying contact lenses or eyewear from an online seller.
Some pros of buying contact lenses from Vision Direct:
365-day return guarantee on contacts
High customer review ratings
Discount codes and coupons offered regularly
55 million contact lenses in stock
Some cons of buying contact lenses from Vision Direct:
No next-day delivery for U.S. customers
No free delivery for U.S. customers
Free mailing labels to recycle lenses and packaging only offered to U.K. customers
Company has made U.S. sales without verifying prescriptions in the past*
*The American Optometric Association complained in the past about Vision Direct not requiring prescriptions for U.S. contact lens customers. The company stated it was following U.K. law but agreed to end its no-prescription service at the end of 2020. The United States requires contact lens sellers to verify contact lens prescriptions.
See your eye doctor for a contact lens exam
If you need new contact lenses, see your eye doctor for a comprehensive eye exam and contact lens fitting. If it’s been a while since you’ve changed contact brands, you may want to try a different kind of contacts.
Your eye doctor may be able to give you a trial pair of contacts to help you find the right brand for your eyes. Once you’ve got your prescription, you may consider ordering contacts online from Vision Direct or another online contact lens seller.
READ NEXT: The best contact lenses for astigmatism
AOA complaints. American Optometric Association. December 2020.
Page published on Tuesday, August 30, 2022
Page updated on Tuesday, August 30, 2022