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Diana Canto-Sims, OD – Medical reviewer

Areas of expertise & interest: - Optometry, diversity and inclusion, practice management, leadership development, frame profitability, human resources, marketing and branding, social media for practice profitability


OD, Inter American University of Puerto Rico School of Optometry

Business Scaling Certification by LBAN (Latino Business Action Network), Stanford Graduate Business School, 2019

About Dr. Canto-Sims

In 2005, Dr. Diana Canto-Sims founded Buena Vista Optical, a private optometric practice and eyewear boutique in Chicago. She is also the founder of La Vida Eyewear, an independent frame collection created to embrace diversity and inclusion by offering frame styles that fit Dr. Canto-Sims’s patients, who are predominantly Hispanic, Latino, LatinX, Indigenous, and people of color.

Dr. Canto-Sims graduated from the Inter American University of Puerto Rico School of Optometry in 1998. In 2019, she graduated from the Latino Business Network scaling program at Stanford Graduate Business School, growing her practice revenue 27% in 2020 despite the Covid-19 shutdown.

Learn more about Dr. Canto-Sims.

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