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BVLGARI: History, eyewear styles and where to buy

Bvlgari sunglasses

Bvlgari (Bulgari) is an Italian jewelry brand whose products reflect contemporary design, unique style and glamorous details. The luxury brand is known for paying homage to its Greek-Roman heritage through its products by using vibrantly colored gemstones and precious metals.

Bvlgari’s eyewear collection is made using the same Italian craftsmanship with intricate details, beautiful colors and timeless designs.

BVLGARI: The history and evolution of an iconic brand

Greek silversmith Sotirio Voulgaris (Sotirio Bulgari in Italian) founded his namesake company Bulgari in 1884. It didn’t take long for Bulgari to develop a reputation for exquisite craftsmanship and magnificent jewelry creations.

Bulgari, in the 1920s, reflected traditional French style in its “high jewelry,” using platinum and diamonds in their boldly stylized art deco designs. In 1934, the company swapped the “u” for a “v” (a nod to the classical Latin alphabet of ancient Rome), and the brand BVLGARI was born. Then, in the 1940s, Bvlgari’s now recognizable “warmer” use of yellow gold became widely popular. 

In the mid-1950s, Bvlgari raised the jewelry bar by introducing colored stones to create bold chromatic combinations. The use of vivid stone colors would become a hallmark of the rising jewelry brand.

Bvlgari expanded its brand to Europe and the United States in the early 1970s. In 1997, Luxottica purchased the licensing to create eyewear under the Bvlgari brand.

Bvlgari continues to innovate and launch unique, versatile jewelry and accessories to a worldwide market. Their eyewear features materials such as gold, gemstones and Austrian crystals that have been crafted into classic designs.

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Top BVLGARI sunglasses styles

Though Bvlgari is known for its daring design choices, their sunglasses collection also includes classic styles to fit most preferences. Their top sellers include metal and acetate frames ornamented with the details and colorful accents that sets Bvlgari apart.

B.zero1 “Downtown” 

The B.zero1 Downtown frames are a classic, no-nonsense style that offers a luxurious touch to an effortless design. Rectangular acetate frames angled ever so slightly upward, give a subtle cat-eye shape, with iconic accents at the temples in pale gold.

Serpenti “True Colors” 

These round metal frames feature a tried-and-true design with gorgeous Bulgari detail. The lightweight style features pink mirrored lenses and 24-karat gold coating on the frames, with aquamarine enamel detailing at the outer corners of the frame and the ends of the earpieces. This style is also available with grey lenses and emerald detailing.

Serpenti semi-rimless butterfly 

These Serpenti frames feature a stunning geometric butterfly shape with a semi-rimless design, which perfectly marries style and simplicity. Temples are detailed with the Bvlgari Serpenti head, embellished with emerald enamel eyes and crystals. 

Serpenti “Back-to-scale”

For those looking for sunglasses that say “vintage glam,” this style’s for you. The oversized, butterfly-shaped acetate frames and purple lenses make a powerful statement. The outer edges of the frames feature emerald-green and purple accents, while an iconic multicolored scale décor embellishes the temples. 

Top BVLGARI eyeglasses styles

If you’re looking to flaunt the luxury of Bulgari eyewear, with or without prescription lenses, here are some of the brand’s top-selling eyeglass frames. 


These frames offer a straightforward, sophisticated look with a touch of Bulgari elegance. The lightweight acetate frames feature a classic square shape with gold detailing in the upper outside corners.


Featuring a mixture of metal and acetate, these frames boast a delicate, feminine design. The subtly striped medium brown of the frames offers a unique neutral color option that is complemented by gold detailing at the temples and arms.


These rimless frames are great for brightening up the face and creating a minimalist yet stylish look. The butterfly-shaped lenses balance the gold detailing on the bridge of the nose and at the temples, where the Bulgari Serpenti head is embellished with emerald enamel and crystals.


For all the funky, expressive honeys (or hunks — good style doesn’t discriminate) in the house, these frames are for you. Featuring a dramatic cat-eye shape made from an emerald acetate, these frames will have all your friends green with envy. The outer corners show off a white and lavender enamel detailing that extends into silver arms and emerald earpieces. 

Where to buy BVLGARI eyewear

Whether you’re ready buy or merely browse the Bvlgari eyewear collection, you can do so by visiting one of the following retailers:

Bvlgari website. If you prefer to buy your designer sunglasses directly from the source, you can purchase them from the Bvlgari website. Please note that the website does not have an inventory of prescription glasses, only sunglasses.

Sunglass Hut. You can purchase Bulgari sunglasses on the Sunglass Hut website, or in one of their many store locations. They offer free shipping and returns on their products and even have a styling assistant to help you choose what frames best complement your features.

LensCrafters. LensCrafters has a variety of styles in Bulgari sunglasses and prescription glasses. They offer the added perk of in-store shopping, so you can try on different styles and see the product in person. Many locations also offer eye exams, which makes it possible to update your prescription before investing in new eyewear.

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