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Privacy Policy

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Under this Privacy Notice, we at AllAboutVision.com inform you what personal data of yours we collect when you visit our website or use our services, why we collect it, and what we do with it. Your personal data means any information relating to you, in particular your name and contact details such as your home address, your telephone number or your email address.

Please take the time to read this Privacy Notice carefully, it is very important that you fully understand how we are processing your personal data and how we are protecting your privacy. If you have any questions regarding our use of your personal data, you can of course contact us as set out below:

If you have any questions regarding our use of your personal data, you can contact us:

— Email: admin@allaboutvision.com

— Postal mail: All About Vision, 5215 N. O'Connor Blvd., 11th Floor, Irving, TX 75039

Data we collect when you visit our website

When you access our website, we automatically collect and store some of your data in our server logs and in cookies, which are small files we sent to your computer when you visit our website.

This data does not allow us to directly identify you; however, it records data related to your browsing on our website, such as pages that you accessed, the date and time you accessed these pages, your search queries, information on your device (hardware model, operating system version, unique device identifier, internet protocol address, hardware settings, browser type, browser language), the date and time of your request and referral URL.

The provision of your personal data is not required if you only want to visit our website. This means that you may refuse to accept cookies by configuring your web browser accordingly (for more information, refer to the help section of your web browser). However, refusing cookies is likely to disrupt your navigation on our website, in particular by preventing you to access to certain parts of it.

Data we collect when you sign up for offers

Some of the services offered on our website require you to sign up for them. If you want to use these services, we will ask you to provide us with personal data, and we thank you for providing us with complete and accurate data. Please inform us, too, if your data needs to be updated.

If you do not provide us with complete and accurate data, or if you do not inform us that your data needs to be updated, we may not be able to provide you with the services you requested.

We collect the following categories of your personal data:

— Identification data, including your name, telephone number, email address, home address, login and password, and will also include details of any purchases.

— IT data, including data related to your browsing on our website, such as the pages that you accessed, the date and time you accessed these pages, your search queries, information on your device (hardware model, operating system version, unique device identifiers, internet protocol address, hardware settings, browser type, browser language), the date and time of your request and referral URL. We may also record interactions such as mouse clicks and navigation in order to improve customer experience.

How we use the personal data we collect

We only use your personal data within the limits authorized by the laws and regulation.

We do not make any automated decisions solely on automatic processing which may produce legal effects concerning you, or similarly significantly affect you.

We use your personal data for the following purposes:

— Marketing services: We may use your identification data to facilitate delivery of marketing offers and services.

— Website improvements: We anonymize your IT data and use it to improve your experience on our website, identify and report any bugs and issues, assess the impact of changes we make on customer behavior, analyze and improve the performance of the website. Such a process is operated for our legitimate interest.

How long we keep personal data we collect

The period for which we store your personal data is detailed below:

Category data and retention period

— Identification data, excluding ophthalmic prescription and medical data: 10 years from the date of transaction

— IT data: 12 years from the date of interaction.

— Financial data: This is not stored on any of our systems.

Personal data we share

We inform you that we may share your personal data with affiliated entities (members of the Essilor Group).

— Identification data: Online transaction processing, order fulfilment marketing, promotional communications, order analysis – worldwide

— IT data: Analyzing customer website and purchase behavior and other data available for marketing and promotional communications – worldwide

How we protect personal data

We have measures in place to protect your personal data against unauthorized access, use or disclosure, including without limitation:

We implement and maintain sophisticated technical measures to ensure that your personal data is recorded and processed in complete confidentiality and security.

We restrict access to your personal data and monitor the access, use and transfer of personal data.

All of our employees who have access to your personal data are required to enter into non-disclosure or similar agreements, which imposes obligations on them to comply with our data privacy and confidentiality requirements.

We require any business partners and third-party service providers with whom we may share your personal data to comply with any applicable data privacy and confidentiality requirements.

We provide data privacy training on a regular basis to our employees and third parties who have access to personal data.

What rights you have

Under applicable data protection laws and regulations, you have the right:

To access, rectify and or erase your personal data.

To restrict or object to the processing of your data information.

To tell us that you do not want to receive marketing information.

To require us to transfer some of your personal data (in certain circumstances) to you or a third party.

We are committed to enable you to exercise your rights: To do so, you can contact us by email or postal mail (as detailed above). Please provide the following information when exercising your data privacy rights:

— Your full name, contact information and a photocopy of your ID (photo ID, such as your passport, driver's license and proof of address).

— Your specific data privacy request (in other words, what rights you want to exercise).

— The date of the application and your signature (if you sent your application by postal mail).

If you do not get satisfaction by contacting us, you can lodge a complaint about our processing of your personal data with a data protection authority.

Cookie policy

We uses cookies to keep track of and enhance certain user activities on our website. 

Cookies are small pieces of data stored in files on your computer allowing our website to track your use of the website as you visit and revisit the website (the pages you visited, date and time of the visit, etc.), but will not enable to identify you.

You may block or restrict cookies on your computer or purge them from your browser by adjusting your web browser preferences.

You should consult the operating instructions that apply to your browser for instructions on how to configure your browser setting to meet your preferences.

Cookies allow you to take advantage of some features or functions of this website, so if you block or otherwise reject our cookies, you may not be able to use some features of this website. 

You may occasionally get cookies from third party services  including advertisers on our behalf. These cookies are not covered in our policy statement nor do we have control over these cookies.

Changes to this privacy notice

We at AllAboutVision.com regularly review our compliance with our privacy statement, in particular to make it compliant with new laws and regulations regarding data protection. Though this privacy statement may change from time to time, we will not reduce your rights without your explicit consent.

Our commitment to you

Thank you for turning to and relying on AllAboutVision.com to learn about eye conditions, eyeglasses, sunglasses contacts and overall eye health. Thank you, too, for reading this privacy statement outlining how we protect your personal data.

Page updated June 2019

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