Liz Martinez DeFranco, ABOC,
NCLC, Technical Contributor
Liz DeFranco is the author of The Retail Manager's Guide to Crime and Loss Prevention: Protecting Your Business From Theft, Fraud and Violence and an instructor in the opticianry program at Interboro Institute in New York City. She is also a regular contributor to eye care trade periodicals, covering spectacle lenses and eyewear retailing.
Liz runs her own corporate communications firm and provides advertising and public relations services for a variety of companies.