What's New in Sunglasses
Support Breast Cancer Research With Your Purchase of Wiley X Lacey Sunglasses
LIVERMORE, Calif., January 2010 — Wiley X is starting the new year on the right foot.
Why? Because all 2010 sales of the company's Lacey sunglasses will generate a donation of $2.50 (for non-polarized pairs) and $3.50 (for polarized pairs) to the Breast Cancer Research Foundation.
The Lacey style features coral pink lenses in a pink cotton candy colored frame, to highlight the connection with breast cancer research and awareness programs.
Lacey has a fashion-forward Italian design and lenses that exceed ANSI standards for high-velocity impact resistance. The frame can accept prescription lenses, too.
Lacey comes with a leash cord and a black zippered case and is available in optical, sunglass and sporting goods stores nationwide.
Please click here for a closeup photo.
Catwalk and Swindle: Two New Polarized Sunglasses From Smith Optics
KETCHUM, Idaho, January 2010 — If your New Year's resolutions include being more active in 2010, don't forget the eye protection. Smith Optics offers new high-performance sunglasses that will make you want to get outside and play.
Swindle is a men's style that's slightly retro, with unique sculpted logo hinges, a double browbar and large coverage. It's shown here in black stripe with polar gray lenses. Other combinations include black/polar gray, tortoise/polar brown and smoke fade/brown gradient.
Catwalk is a glamorous women's style with temples sculpted in a Smith logo pattern and cut-out lenses. It has a medium fit and full coverage and is shown here in blue shade with gray gradient lenses. Other combinations are black/polar gray, tortoise/polar brown and pink eldo/rose gradient.
Both have polarized lenses, for glare protection on bright days.
Please click here for closeup photos.
Jee Vice Offers Feminine Sunglasses for 2010
SAN CLEMENTE, Calif., January 2010 — Jee Vice is starting the new year with several pretty new styles, always with a retro touch. Two are shown here: Sweety and Egoist Flower Power.
Sweety has a vintage shape reminiscent of California 1960s style. It has a very lightweight but oversized frame with metal accents and comes in white, black, gold and purple fade.
Egoist is a popular Jee Vice model that the company has released in new Flower Power imprinted designs: white lilac and red hibiscus. This is a gorgeous large sunglass with an elegantly smooth finish and full coverage.
Other new sunglasses include Jammy, Jazzy, Moody and Fabulous. You can find them in fine optical stores nationwide.
Please click here for closeup photos.
Maui Jim Releases Sandalwood, Atoll and Pilot Polarized Sunglasses
LAHAINA, Hawaii, January 2010 — Those who are picky about their sunglass lenses will be amazed at the new choices available from Maui Jim this year.
The company has released a whole slew of new styles for men and women, with eye shapes ranging from sporty to high-tech to fashion-forward.
But what they all have in common are those high-quality polarized lenses that come in various colors to filter different kinds of light.
Shown here is Sandalwood in gunmetal black with Maui HT lenses that offer glare and UV protection. More color combinations are available, and the frame can accept prescription sunlenses, too.
Modern Eyewear for Modern Golfers: retego by adidas Eyewear
GREEN ISLAND, N.Y., December 2009 — New men's sunglasses for golf are out from adidas Eyewear. Called retego, the line was designed in consultation with PGA Tour golfer Justin Rose.
The eyewear has modern, athletic styling and lenses that offer crystal clear, distortion-free views from all angles, according to adidas. This provides clear vision at both sides, even on the back swing.
The lens tint is designed to enhance color differences between the ball, horizon and green. It also protects from UV rays.
The retego frame can use an Rx adapter system to carry prescription lenses, so you can insert filters either with or with optical correction, in a matter of seconds. Another option is the Performance Insert, a set of prescription lenses that clips onto the bridge behind the outer filter lenses.
With adjustable nose pads and a frame made of lightweight SPX material, the retego is designed to be comfortable for hours on the golf course. A ventilation system protects from fogging.
The retego comes in four color combinations with several lens options. Please click here for closeup photos.
Gucci Eyeweb: Sunglasses for the Digital Generation
PARSIPPANY, N.J., December 2009 — In conjunction with a new website called Gucci Eyeweb, two models of sunglasses are launching this winter, with three more expected in early spring.
The men's style is shown here in red with white temples, with the signature green and red stripes of the Gucci brand's web symbol. The women's style has a larger eyeframe and also features the green and red stripe.
Both sunglasses come in six different colors. They are available on the Eyeweb website, which has social networking features such as photo uploading and interactivity. The sunglasses are also found in Gucci shops and other fine stores.
Please click here for closeup photos of these men's and women's Gucci Eyeweb sunglasses.
Hot Off the Press: New True Religion Eyewear
VERNON, Calif., November 2009 — Are you in search of a hip gift this holiday season? Released this fall, True Religion Eyewear is one of the latest sunglass collections for men and women.
The line presents a "hippie, bohemian-chic flare, with a vintage-feel-vibe," just like the jeans available from True Religion Apparel, Inc. All sunglasses have polarized lenses to eliminate glare and reduce eye strain.
Thirteen styles are available: two for men, six for women and five that are unisex.
Five styles have House of Daniel Swarovski crystals, and all feature the True Religion Horseshoe logo on the upper corner of the left lens.
Shown here are women's frames Cheyenne (top) in tortoise with brown lenses and Georgi in olive with green lenses.
The collection is available in True Religion stores, specialty stores and high-end department stores such as Nordstrom. Please click here for closeup photos.
Lacoste Thinks Pink in October To Raise Funds for Breast Cancer Research
NEW YORK, October 2009 — During the entire month of October, Lacoste is donating 10 percent of proceeds from pink-hued items to The Breast Cancer Research Foundation.
Eligible items from Lacoste apparel and accessories collections include pink polo shirts for men and women, a pink-banded sport watch, pink polka-dot flip-flops, the "Love of Pink" fragrance, as well as a pink-and-white striped belt, tote bag and beach towel.
They also include the cute pink sunglasses here (model 12657), with vintage oversized styling. The sunglasses have a stripey pink and brown marble pattern and the crocodile logo on the outside temple.
You can find the sunglasses and other pink items in Lacoste boutiques and online.
Please click here for a closeup photo.
Giorgio Armani Dragonfly Sunglasses for a Magical Look
PARSIPPANY, N.J., September 2009 — For a delicate, luxurious look, try these Art Nouveau-inspired sunglasses by Giorgio Armani.
Designed to complement the Armani jewelry collection as well as the designer's new fall accessories and embroidered apparel looks, the women's styles include decorative metal dragonflies glittering with Swarovski diamante (sparkly ornamentation resembling diamonds).
Style GA 721/S has a large frame in acetate plastic and comes in two color combinations: opalescent milky white with light topaz diamante and smoky brown lenses or black with crystal color diamante and smoke gray lenses.
Style GA 722/S has a mask shape and also comes in two color combinations: palladium black with crystal color diamante and smoke gray lenses or gold-brown with light topaz diamante and dark brown lenses.
You'll find these special sunglasses in fine optical stores. Please click here for closeup photos.
New ECO Sunglasses are Environmentally Friendly
NEW YORK, August 2009 — MODO Eyewear recently launched a sunglass collection of Earth-Conscious Optics (ECO) for men and women. It is the "first line of affordable luxury eyewear to bring environmental responsibility to the forefront," according to the manufacturer.
The frames are made of recycled stainless steel and repurposed plastic. All materials are recycled, repurposed or reused throughout every step of the product lifecycle, says the manufacturer.
From round to square and elegant to edgy, diverse styles are available for all personalities of the earth-conscious consumer. Polarized lenses are offered for optimal comfort and visibility.
Consumers can use the accompanying mail-in recycling kit for unwanted frames. Additionally, MODO donates one new tree to the non-profit organization Trees for the Future for each new purchase.
ECO sunglasses can be purchased at select optical stores nationwide.
Please click here for a closeup photo.
Fierce New Dixon Sunglasses from Jimmy Choo
PARSIPPANY, N.J., July 2009 — Remember those big sunglasses during the '80s? They went great with power suits, polo shirts and shoulder pads.
Dixon is a new women's sunglass style from shoe designer Jimmy Choo that brings back that era of self-confident sophistication.
Tiny visible studs accent the injection-molded frames and gradient lenses and add a focal point at the top of the bridge.
The large wrap shape includes temples with a Jimmy Choo logo plate.
Colors include amber-gold, black-gray, smoky gray, havana-beige, ivory-beige and turquoise-azure.
Please click here for a closeup photo.
"Buy One, Give One" Sunglass Giveaway From Maui Jim
LAHAINA, Hawaii, June 2009 — Now through July 31, for every pair of sunglasses that you buy from Maui Jim's website, the company will donate a pair to Unite for Sight.
This nonprofit group will give the sunglasses to postoperative cataract and pterygium patients, as well as other needy people in Ghana, Honduras and India.
In these sunny countries, protective sunglasses are a must, but many people don't have the money to buy them.
"There is great need for quality sunglass protection, and the participation of online buyers of Maui Jim in this offer will help immeasurably," said Jennifer Staple, president, CEO and founder of Unite for Sight.
"The polarized sunglasses we'll receive through the Maui Jim program will help protect patients' eyes from damaging ultraviolet light that, over time, can lead to eye diseases such as cataracts and macular degeneration," she added.
Maui Jim sunglasses are well known for their high-quality polarized lenses and cool style. The polarized lenses cut glare dramatically to help you see better and keep your eyes comfortable in bright light conditions. Many of the styles are available in prescription as well.
If you would like to be a part of the "Buy One, Give One" program, visit www.mauijim.com by July 31.
New Wiley X Performance Sunglasses Offer Top-Notch Protection
LIVERMORE, Calif., June 2009 — Wiley X Eyewear has introduced two new high-performance sunglasses that are ideal for sports. The Saber and Slyde models are lightweight and very durable, featuring the same technology and materials used in eyewear the company provides to the U.S. military for protection in the field.
Shatterproof protective lenses make the Wiley X Saber a great choice for hunters and other shooting sports enthusiasts. The frames feature a wraparound design to protect the eyes from ejecting shells and other fragments.
The patented "saber-tipped" rubber temples are adjustable and keep the frames securely on the face.
Lens colors for the Saber include pale yellow, light rust, smoke, clear and pale rose, so wearers can choose the color that works best for their usual indoor or outdoor shooting environment.
Designed for sports such as fishing and boating, the Wiley X Slyde features a sleek design and UVA/UVB ray protection. The glare-cutting polarization in the lenses provides top visual acuity above and below the water.
The wraparound style and wide temples keep the lightweight nylon frames in place and wind away from eyes during high-speed boating; and the soft, rubberized nose pads enhance comfort.
Please click here for closeup photos of the sunglasses.
New Saki Sunglasses Feature Art Nouveau Touches
and Fine Craftsmanship
NEW YORK, N.Y., April 2009 — For those who want a luxury look, the Saki collection has debuted two new sunglasses and six new eyeglass frames for 2009.
Shown is sunglass style 9003 in bark; two other colors are available.
The frame includes decorative, engraved metal inserts in the temples with motifs reminiscent of the Art Nouveau movement of the early 20th century.
All Saki eyewear is manufactured by artisans in Japan, in fine materials such as acetate plastic and titanium, with luxurious details such as signature weaves and titanium inlays.
Frame shapes are large enough to accommodate progressive lens designs for comfortable viewing. Each style comes with a fine leather case.
Please click here for closeup photo.
New JLO by Jennifer Lopez Sunglasses Are Prescription-Ready
PARSIPPANY, N.J., March 2009 — Five new styles in the JLO by Jennifer Lopez sunglass collection come with polarized lenses, but they also can accept prescription sun lenses if you prefer.
Designed for self-confident, trendy women of all ages, the sunglasses include design details inspired by the JLO by Jennifer Lopez watch collection.
Color combinations include brown teal, black apricot, black ivory, brown caramel, tortoise pink pearl, black horn, light pink, tortoise and black.
Shown here are Shannon, Jess and Alyssa. Other styles are called Samantha and Kara.
The JLO eyewear collection includes eyeglass frames as well; all are available at optical stores. Please click here for closeup photo.
Nina Ricci Relaunches Sunglasses Worn by Jacqueline Kennedy Onassis
Jacqueline Kennedy Onassis wearing the original Nina Ricci sunglass in January 1978, at the Robert F. Kennedy Pro Celebrity Tennis Tournament.
WILTON, Conn., March 2009 — The Nina Ricci sunglass that was once a staple of Jacqueline Kennedy Onassis's legendary style is available once more.
The recreated Jackie model offers an updated vintage eye shape and exaggerated square design that match current trends.
The model is manufactured in France and crafted in handmade zyl, just as it was originally in the late '70s. The acetate frame includes an engraved Nina Ricci signature on the metal trim along the temple.
The frame is available in six colors, including purple-rose, tortoise shell, smoked gray, gray-green, brown-orange and black. The sunlenses offer 100 percent UV protection.
Nina Ricci Jackie frames are distributed by L'Amy America, one of the world's oldest manufacturers of optical frames.
Click here for a closeup photo.
Raquel Welch Is Newest Icon for Foster Grant
Sunglasses and Reading Glasses
SMITHFIELD, R.I., February 2009 — Hollywood movie star Raquel Welch is promoting Foster Grant sunglasses and reading glasses in a national television ad campaign aimed at stimulating public interest in safety and fashion aspects of the brand's eyewear.
Foster Grant sunglasses and non-prescription reading glasses are available in many collections, including Magnivision, Anarchy, Angel, Gargoyles, Solar Shields and PolarEyes.
Some Foster Grant sunglass lines, such as Ironman, emphasize outdoor ruggedness, whereas other collections include refined, high fashion touches and artistic flourishes found in designer sunglasses.
Distributed by FGX International, Foster Grant originally was founded in 1919 in association with women's hair accessories.
A decade later, the company's first eyeglasses were sold at Woolworth's.
In 1960, the company's famous "Who's That Behind Those Foster Grants?" campaign was launched with various celebrity spokespeople who have included Woody Allen and Vanessa Redgrave.
Maui Jim Unveils "Class of '09" Sunglasses
LAHAINA, Maui, January 2009 — New Maui Jim "Class of '09" frame styles offer both fashionable and functional features suitable for men and women.
Sizes of different styles vary to suit different face shapes and can accommodate prescriptions. With the right frame selection, Maui Jim sunglasses provide a snug but relaxed fit for extra comfort.
The Keiki for both men and women is a smaller frame, available in color combos of gunmetal with neutral gray and espresso with bronze or rose. The Kihei wraparound style is a more medium-sized frame with a modified rectangular shape. Other classy touches for this frame include bendable, non-slip nose pads and high-gloss finish.
Whether you plan a road trip cross-country or simply a visit to the beach, the Akamai provides a boldly oversized design for maximum sun protection. This frame is made of high-grade nylon and includes anti-corrosive nickel/silver spring hinges.
The Alana is a mid-sized, classic frame with fun fashion touches such as temples shaped like bamboo sticks. Color combos for this frame include gloss black with silver or neutral gray and gloss black with gold or bronze.
Please click here for closeup photos.
Symbols of Life-Affirming Concepts in Shanghai Tang Eyewear
HONG KONG, November 2008 — Peace, harmony, happiness and wealth are among life-affirming symbols featured in a new eyewear line matching fashions found in worldwide boutiques for men and women.
Launched this fall, the Shanghai Tang sunglass collection includes the wraparound ST 8001 available in colors such as black, lime, red, fuchsia, tortoise and dark brown. The ST 8035 made in a metal Phoenix shape includes gradient shading in the lens.
With a "double-fish" emblem, the ST 8058 is available in black, burgundy, white and brown orange. The ST 8059 is an oversized frame made of sheet metal in front that includes a hand-made plastic temple.
All of these sunglass styles contain the "Shou" logo representing long life. Other symbols in various models include the coin for prosperity and cloud for luck.
Exotic Chinese luxury also is reflected in eyeglass cases made in fan shapes. Each case has silk linings, Chinese coins and bead-and-silk tassels. Please click here for closeup photos.
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[Page updated January 13, 2010]
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