What's New in Eyeglass Frames
New Sophia Loren Frame Combines Contemporary and Feminine Touches for Women Over 55
LONG ISLAND, N.Y., March 2008 The latest Sophia Loren frame style combines popular trends of more narrow, rectangular shapes with wider temples where ear pieces connect to eyeglass frames.
The Sophia Loren Beau Rivage 44 is designed for women over 55 who need a more subtle rectangular shape that is deep enough for progressive lenses, which provide different zones for seeing at all distances.
Floral accents cast in metal add a contemporary look to the zyl plastic frame.
With spring hinges and a floating lens front, it is available in rose and beige.
Sophia Loren Eyewear is distributed by Zyloware.
Please click here for full closeup photo.
Newest Bed Head Eyeglass Frame Styles Include "Hook Up" and "Dumb Blonde"
RONKONKOMA, N.Y., January 2008 Fun, individualistic geometric shapes and neon colors help distinguish this year's newest releases from Bed Head Eyewear.
Besides the sporty, T-shirt matching white of the "Hook Up" style (BH 5005, shown on male model), other colors include gray pearl and brown.
The "Dumb Blonde" style (BH 5001, worn by female model) is available in neon colors of clear pink or purple, or in brown or dark blue.
Click here for full closeup photos of these Bed Head eyeglass frames, distributed by Aoyama Optical USA.
Randy Jackson Eyewear Collection Debuts in Early 2008
LONG ISLAND CITY, N.Y., December 2007 Popular musician Randy Jackson has
attached his name to a men's eyewear collection scheduled for release in January.
Men in the 25-50 age group who care about style are the target market for the Randy Jackson Eyewear Collection.
Two-toned colors and ornamental temples
are among distinctive characteristics of the frames, available in styles ranging from semi-rimless to
rectangular retro shapes.
"I'm a person who loves to wear glasses. It's another opportunity to tell you who I am," said Jackson,
a judge for the "American Idol" Fox network television show.
The collection is distributed by Zyloware. Click
here for closeup photos of three of the new Randy Jackson eyeglass frames.
Classic Shapes Define Sean John Fall Eyewear Collection
MELVILLE, N.Y., November 2007 Classic shapes and sophistication
define the Sean John fall eyewear collection, which includes Gothic logos and modified pilot shapes.
A feminine style, SJ4002, has a flat metal front with
colored zyl temples.
These frames are available in shiny brick, matte olive, shiny brown and dark gunmetal.
An all-metal style (SJ1010) in stainless steel has a traditional pilot shape for men,
available in shiny black, brown, gunmetal and Japanese golden.
Marchon distributes Sean John eyewear.
Click here for closeup photos of the two Sean Jean eyeglass frames mentioned here.
New Yves Saint Laurent Eyeglass Frames Appeal to Wide Range of Tastes
PADOVA, Italy, September 2007 New eyeglass frames from the Yves Saint Laurent collection released by Safilo Group
have a wide range of appeal, starting with the bold shapes and colorations of YSL2226 in walnut and copper green. Unisex styles for
both genders are found in rectangular YSL2229 models with metal fronts and plastic
temples. Additional models (YSL6179, YSL2230, and YSL6180) are
available in numerous colors, ranging from light rose to shiny brown. Click here
for closeup photos of all the Yves Saint Laurent eyeglass frames mentioned here.
Banana Republic Provides "Sneak Preview" of Fall Eyewear Collection
NEW YORK, August 2007 A "sneak preview" of the
extensive Banana Republic fall eyewear collection reveals classy logos adorning modern and timeless fashions for both
genders. Trendy rectangular shapes prevail, but many shapes and colors such as black and burgundy are
available for those seeking variety in eyeglass frames. Distributed by Safilo Group, the Banana Republic
collection will be introduced to U.S. markets in November. Click here
for a closeup photo of these Banana Republic eyeglass frames.
Bed Head Eyewear Incorporates Vibrant Colors in "Extreme" Frame
RONKONKOMA, N.Y., July 2007 Aoyama Optical USA introduces vibrant colors
such as red and pink in its newest "extreme" frame, with interior patterned designs. Company promotions say
this bold wrap-style frame, part of the Bed Head Eyewear collection, is designed to fit "the racy niche in cool optical
eyewear." Click here
for a closeup photo of this Bed Head eyeglass frame.
Helium Paris Collection Appeals to Both Genders
MINEOLA, N.Y., June 2007 A new rimless eyewear collection from Helium Paris appeals to the unisex market with lightweight,
geometric designs flattering to both men and women. Flexible temples
and endpieces in new rimless styles are available in colors
of beige, charcoal, gunmetal, and dark mocha. Click here
for a closeup photo of these Helium Paris eyeglass frames.
July Launch of A|X Armani Exchange Collection Targets
Young U.S. Urban Residents
MILAN, June 2007 The July launch of Safilo Group's A|X Armani Exchange collection targets young
U.S. urban residents interested in affordable sophistication. New designs include a wide array of mostly rectangular
shapes for men and women, including semi-rimless plastic and metal frames. Look for five new designs for women
and seven for men in independent optical stores and major retail chain outlets. Click here
for closeup photos of A|X Armani Exchange eyeglass frames.
Interchangeable Parts Highlight Framescape's Spring Oxygen Collection
FOXBORO, Mass., May 2007 Besides being stylish, Framescape's new Oxygen collection for spring
includes the company's patented locking clip components that allow for seamless, easy repair and replacement of parts. New styles include the luscious plum-colored Kataba Cheshire, which also has whimsical pink stripes
on the interior of endpieces.
The squared-off, semi-rimless Wester design is available in gunmetal color, as is the sophisticated Zephyr with its monel metal frame.
Click here for closeup photos of the Kataba Cheshire, the Wester, and the Zephyr.
Ellen Tracy Eyewear Collection Adds Rimless Sandstone Design
HAUPPAUGE, N.Y., May 2007 Sand, celery gold, and brown are the three signature colors for a standout new rimless
eyeglass design in the Ellen Tracy Eyewear Collection. The recently introduced Sandstone design also includes the choice
of endpieces glittering with tiny Swarovski crystals.
Shapes are available in butterfly, upswept pillow, and rectangular. Click here for closeup photo.
Seven New Designs Expand Jones New York Collection
SUN VALLEY, Calif., March 2007 Look for precision and high quality materials such as European spring hinges
in the composition of seven new frames for men and women, introduced in this spring's Jones New York
collection. Ideal for that extra touch of sophistication in business attire, these frames are available in plastic or metal.
Cat-eye shapes in some new styles can easily accommodate progressive lenses.
Several color choices are available, ranging from copper to khaki.
Click here for closeup photos of several new frame styles from Jones New York.
Oxydo Eyewear Collection Vibrates With Trendy Color Combos
PARSIPPANY, N.J., February 2007 Bold embellishments that include vibrant coloring in unique combinations are found
in the Oxydo collection of 12 unisex styles, distributed by Safilo USA.
Italian styling and manufacturing enhance comfort and style in the Oxydo collection, already distributed in Europe and newly introduced
to the United States. Click here for closeup photos of this and more color combinations.
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