What's New in Eyeglasses for
Kids and Teens

RKS Flex Sunglasses: Complete UV Protection in a Rubber Frame That Kids Won't Break

CONCORD, Mass., October 2009 — If you're a parent, you know it's hard to find high-quality sunglasses for kids. But RKS Flex sunglasses have it all!

They feature a rubber frame that your kids can bend and twist to their hearts' content, but can't break.

They provide 100 percent UVA/UVB protection, with UV 400 category-3 lenses made of shatter-resistant polycarbonate.

They come in one style for boys (in red or black) and another for girls (in pink or purple).

A neoprene strap and protective case are included, too.

Real Kids Shades have many durable, protective sunglass styles for kids of all ages. You can find them in baby boutiques, toy and gift stores and optical stores nationwide.

Please click here for closeup photos of three of the RKS Flex styles.

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New Frames Designed by Kids, for Kids

BERLIN, Germany, September 2009 — Real children inspired the new children's eyeglass frame collection by ic! berlin.

This model is called Gini, after an 8-year-old girl who chose the frame shape and colors (rust, turquoise and lavender) for these cute acetate glasses.

Gini likes to dance and play the guitar. She also plays handball, and when she grows up, she wants to be a veterinarian.

The kids' collection includes seven frames and four sunglasses. All are in spring steel and/or acetate, and they are lightweight, with no screws.

Since kids are sophisticated these days, many of the styles imitate the designs in the ic! berlin adult eyeglass and sunglass collections.

ic! berlin eyeglasses for adults and children are available in fine optical stores.

For closeups of more ic! berlin eyeglass frames and sunglasses for kids, please click here.

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Back-to-School Shopping? Don't Forget the Frames!

PARSIPPANY, N.J., August 2009 — Just in time for the new school year, Nine West Kids has released four new frame styles for girls ages 7 to 14.

Girls can choose from rectangular, oval or semi-rimless styles. Style NW143 features a playful polka dot pattern on the temples in plum pink, lilac blue and sienna multi.

Color choices for the other styles include rose, violet, lavender, pink, almond and brown.

The frames feature plastic temples and flex hinges for durability. Styles NW145 and NW146 have metal frames with plastic temples.

Shown here are styles NW145 and NW143. Please click here for closeup photos.

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Protect Your Child's Eyes With Cute Sunglasses From Fisher-Price

NEW YORK, N.Y., July 2009 — Parents don't always realize that, just like grownups, their kids need sun protection for their eyes, too.

Research shows that sun damage to the eyes is cumulative and can contribute to early formation of cataracts. It can also cause growths on the eyes called pingueculae and pterygia.

These cute sunglasses from the Fisher-Price Animals of the Rainforest collection fit infants and toddlers and offer 100 percent UVA and UVB protection.

They feature Kid-Tuff technology that includes scratch- and shatter-resistant polycarbonate lenses, lightweight and durable tech-nylon frames and rubber temples that keep the sunglasses from sliding down little noses.

They're available in green, pink, purple, light blue, silver, black, yellow and red.

Please click here for a closeup photo.

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Lafont Collection for Infants to 4-Year-Olds

PARIS, June 2009 — You're never too young to wear glasses, according to Paris-based Lafont Eyewear. Their new line, Lafont Pour les Bebes (Lafont for Babies), features adorable and functional frames for even the youngest people with vision needs.

The collection has two shapes tailored for different age groups. Mini-round frames are intended for babies under 2 years old; and small, oval frames are for children ages 2 to 4. The frames are made with two layers of acetate, so they are soft and flexible on a child's face.

Keeping frames in place is a must for babies. The bottom layer has a rubbery substance to adhere to the face, and the soft temples are molded for the child's head. Parents have the option to secure the frame with ribbon through the small opening at the temple tip.

Playful colors in the collection allow for expression of children's personalities. Pink and purple colors with floral designs are available for girls, and two-tone blues and greens are offered for boys. Other color combinations include red, brown, khaki and orange. Another fun option is geometric accents on the temples.

Lafont Pour les Bebes frames are available at optical stores nationwide. A kid's collection is also offered for ages 4 to 12.

Please click here for closeup photos of this and other styles.

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Surf's Up! New Frame Style from Op Eyewear

HAUPPAUGE, N.Y., May 2009 — Beach-loving teens can get a splash of fun with Op Eyewear's new Inner Banks style.

Silk-screened bubble patterns along the temple decorate this eyeglass frame, which features the Op logo and a triple stripe at the tip.

The acetate frame is semi-rimless, with an oval shape and open side lens. Two sizes and three colors are available: black, brown and plum.

Each Op frame purchase includes a complimentary hard case with the Op logo. The entire Op Eyewear collection is available at eye care offices and optical stores.

Please click here for a closeup photo of Inner Banks.

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New Baby Phat Tweens Eyewear for Young Fashionistas

NEW YORK, March 2009 — New eye-catching frames from Baby Phat Tweens are must-haves for fashion-forward youths.

The trendy collection, first introduced in the fall of 2006, has added new frames to the mix.

Rectangular and colorful, each acetate frame features the famous Baby Phat cat logo on the temple.

Fun colors range from tortoise to cranberry. Rhinestones and other details add a glamorous touch to the frames, expanding on the hip, youthful appeal that Kimora Lee Simmons has instilled in her Baby Phat apparel collection.

Baby Phat Tweens is distributed by Modo Eyewear and can be purchased at optical stores.

Please click here for closeup photos.

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ABC Sunwear Protects Eyes of Very Young

CONCORD, Mass., October 2008 — Infants and toddlers need eye shielding in bright sunlight just like adults do, which is why MFS Eyewear designed sunglasses with 100 percent UV protection for kids.

The new ABC Shades line contains many brightly colored, polycarbonate frames and lenses. All sunglasses are secured with an adjustable Velcro strap that helps keep sunglasses snugly in place. A wide headband that fits directly behind tiny heads is made of soft neoprene material.

Frames are constructed in wraparound styles to reduce sunlight exposure, and also can accommodate prescription lenses.

For extra safety, frames have no hinges or pointed edges. Frame styles also are available for older kids.

MFS Eyewear officials note American Optometric Association survey results showing that 82 percent of parents use sunscreen on their children, but only 32 percent encourage use of sunglasses.

Please click here for closeup photos.

What's New in Kids' eyewear continued...

[Page updated October 14, 2009]