Our Background and Mission

This website was launched in January 2000 to provide consumers with an independent source of trustworthy information on eye health and vision correction options.

Many eye care products and services are available to improve your vision and eye health. However, each is effective only when used properly and in the right circumstances. Please make decisions about your eyes and vision in consultation with an eye care professional who can provide guidance based on their experience and knowledge of your individual needs.

To learn more, please read the Q&A below.

Who's behind AllAboutVision.com? The website is owned by Access Media Group. The company's founders have been involved in eye care journalism since 1977. Our Editorial Advisory Board, writers, editors and reviewers have hundreds of years of combined experience in patient care, research, consulting and article authorship specific to eye care. This site is not owned in whole or in part by any supplier of eye care products or services; it is funded by advertising and sponsorships that are clearly designated throughout the site.

How does AllAboutVision.com make money? AllAboutVision.com sells advertising and sponsorships on the site to companies that provide eye care products and services. We don't sell products, so our content isn't biased toward anything we're trying to sell you.

Is AllAboutVision.com's content trustworthy? The site's content is written by a team of journalists who have extensive experience in the eye care field. In addition, articles are developed with the input of an Advisory Board of eye doctors. All health-related articles are approved by one or more eye doctors on our Board.

Would I be better off trusting a website that doesn't carry advertising? All websites must be paid for somehow. Websites that don't carry advertising often exist to sell you a product, which can bias their content. Other sites that don't run advertising are usually funded by one organization, which generally has a particular point of view that is reflected in their site's content. Having a diversified group of advertisers means we are not beholden to limited special interests. We function as an online publication: Our job is to report all the facts and let you draw your own informed conclusion.

But isn't AllAboutVision.com's content biased toward its advertisers? We run advertising for many different types of products and services. From a business perspective, that helps keep us impartial. For example, no laser vision correction companies would advertise with us if our content was unfairly biased toward contact lenses, and vice versa. Much more importantly, since AllAboutVision.com is an online publication, the professional ethics of our team of journalists and our doctor reviewers set the standard for our editorial quality.

How current is AllAboutVision.com's information? Not every page is updated every day, but the site is updated daily. Our editorial team closely follows news and events in the eye care field, attends professional eye care conferences, and consults regularly with leading eye doctors and other eye health authorities. We strive to present the most current, accurate and useful information.

What is the mailing address for AllAboutVision.com? You can send mail to Access Media Group LLC, 960 Grand Avenue, San Diego, California 92109.

[Page updated August 2008]