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Display Ad Specifications

Technical Requirements:

  • JPG, GIF, HTML5, 3rd party tags

  • The file size for creative must be 150 KB or smaller for their initial load

  • Additional load for the creative must be "polite" and may not exceed 2.2 MB

  • No flash ads allowed

  • Native ads must be static JPG or GIF, no rich media (HTML5 or 3rd party tag)

Content Requirements:

  • Strobing, flashing backgrounds, or otherwise distracting ads are not allowed

  • Ads with white backgrounds must use a border (non-white does not need a border)

  • Animation length must be 30 seconds or shorter, and animated GIF ads must have a framerate of 5 frames per second or slower

  • Image content and associated website content must be family safe.

Banner Sizes:

  • Top & Bottom Leaderboards: 728x90, 468x60, 320x50

  • Top & Bottom Rectangle: 300x250 Home Page

Ad Setup Requirements:

  • Creatives should have accompanying document with their respective links — including UTM parameters

  • Include start and end dates of campaigns/creatives

  • Include allabouvision.com category or regional targeting

Native Ad Specifications

Native Ad Sizes:

  • Home Page : 504x260, 328x340

  • In-Article : 678x434, 554x485x 300x696

Native Ad Requirements:

  • Title

  • Body text

  • Images (if needed) - max image width: 678 px – no height restriction Locale specification (if specific to the US only)

  • Start and End Date

  • CTA text and link with UTM parameters

In-Article Layouts

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