ChromaPop Lenses from Smith Optics Now for Prescriptions, Too
November 2013 Want to see your world more colorfully? This year Smith Optics launched a sunglass lens called ChromaPop, designed to optimize clarity and colors (especially greens and reds). And it's polarized, so it cuts glare.
Now these lightweight ChromaPop lenses are available in prescriptions, too. So almost anyone can enjoy the benefits of ChromaPop, in a variety of Smith Optics sunglass frames.
ChromaPop prescription lenses come in four tints: polarchromic ignitor, polar brown, polar gray green and polar platinum.
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Shown here is the Audible style in matte gold with polar gray green ChromaPop lenses. Many other styles are available, each in several colors and lens options. Ordering from your eyecare professional is easy your only difficulty will be in choosing a favorite.
Sneak Peek Into Bebe's Fall Sunglass Collection
July 2013 Refresh and modernize your look with Bebe's new Fall sunwear collection.
The five sunglasses in the collection combine timeless glamour with some fashion-forward quirks such as structured pyramid studs, stone details and sculpted animal prints.
The eclectic, on-trend collection will be launched this September.
See the Light With New Shades From Rudy Project
June 2013 Get set to sizzle in bold sunglasses from Rudy Project. The "Shock Series" features 10 bright and bold frame and lens color combinations based on Rudy's bestselling sunglasses.
The Shock collection also is available in prescription lenses, using visual mapping technology and digital surfacing to increase peripheral vision by as much as 20 percent over other prescription lenses.
The Shock series merges performance technology with everyday street-style. As an extra sweetener, these hi-tech performance-enhancing shades have a lifetime lens warranty.
Costa Heats Up Summer With New Color-Enhancing Shades
June 2013 See the world differently this summer in Costa's latest color-enhancing polarized sunglasses.
The three new sunglass offerings are: Prop, a retro style with a comfortable, no-slip grip; KC, an aviator style named after country music star and Costa partner Kenny Chesney; and Grand Catalina, a limited edition vintage aviator look.
Handcrafted in sunny Florida, these performance sunglasses use patented 580P lens technology which blocks yellow light from entering your eye, creating razor-sharp colors and clarity.
All Costa sunglasses also block 100 percent of harmful UV rays, eliminate glare and are impact-resistant a perfect complement to an outdoorsy lifestyle.
Romantic Heroine Collection By Seraphin
May 2013 Set hearts aflutter this summer in these fun and feminine Seraphin sunglasses from the Romantic Heroine Collection.
Timeless shapes and intricate adornments evoke a romantic aura that will appeal to any fashion heroine.
Choose from the Juliet Sun line with its coquettish bold color palette and design; the unique design of Ravoux Sun, inspired by mid-century American fashion; and the glamorous Jackie O-look captured in the Quinn Sun range.
Luxury Swiss Brand Bally Enters The Sunglass Market
May 2013 Bally of Switzerland, synonymous with quality and contemporary style, recently launched its first-ever sunglass collection.
The eyewear collection includes men's and women's sunglasses, as well as eyeglass frames all made with the same "Swiss Made" quality and panache for which the historic fashion and leather goods brand is renowned.
The elegant and refined range of styles has you covered whether it's frames for the corporate office or sunglasses for lazy summer weekends. Whatever your brand of cool, the Bally collection is taking eyewear to new heights of luxury.
Get the "Island Look" With Tommy Bahama
May 2013 Ready to slip into holiday mode? Now you can be in a vacation state of mind without even leaving town with the new Polarized Sun Collection from Tommy Bahama.
Classically styled aviators, suave leather accents and contemporary embellishments are some of the hallmarks of the new collection, offering effortless island glamour and laidback comfort.
And it's not just about looks. Tommy Bahama sunglasses are polarized, so they protect your eyes from UV rays and cut through glare perfect for leisurely weekends spent in the great outdoors.
Modo Eyewear Launches Eco Sunglasses
May 2013 Following the success of its Eco 2.0 eyeglasses launch last year, Modo has recently introduced its Eco 2.0 sunglass collection.
Each frame is made of 95 percent recycled materials, and Modo plants one tree for every frame sold.
The sunglasses come in six styles, including the effortlessly cool aviator and on-trend retro shapes.
Eco 2.0 makes it easy to support the environment and reduce our carbon footprint while still looking chic and stylish in quality sunglasses.
Zeal Optics Launches World's First Plant-based Lens
March 2013 Zeal Optics recently debuted its "e-llume" lens to the market the first lens of its kind to provide an ecological alternative to crude oil-based lenses.
Engineers at Zeal have created a plant-based bonding agent, replacing the need for traditional petroleum-based bonders.
In addition to eliminating crude oil form the lens-making process, the e-llume lenses provide excellent visual clarity (Abbe value of 38) and block UVA, B and C rays, as well as harmful high energy visible light, also called "blue light."
E-llume also has a special hard coating for scratch resistance and a high-transmission polarized film to help eliminate glare.
All Zeal Optics sunglass frames are made with Z-resin, a plant-based material that uses castor oil, eliminating crude oil from the manufacturing process.
Face à Face Turns Eyewear into Art
March 2013 Let your eyes do the talking with these provocative and sexy shades in the Bocca collection by Face à Face.
Inspired by exotic works of art, the Bocca collection is a celebration of a woman's curves and sensuality.
The front of the frame suggests a woman's lips, while the temples follow the line of shapely legs and are adorned with glamorous high heels at the tips.
They also are irresistibly fun and quirky how else can you wear a piece of art on your face?
Vintage Revival: Sunski Sunglasses Relaunched
March 2013 This spring, get set for a new breed of fun and functional sunglasses with the relaunch of Sunskis.
Last seen more than 25 years ago on the sun-kissed beaches of Australia, the Sunski brand has been brought back to life by two San Francisco-based product designers.
The sunglasses have been updated to feature cutting-edge craftsmanship while staying true to the vintage appeal and fun-in-the-sun philosophy of the original Sunski.
Features include hand-polished polycarbonate and polarized lenses that block 100 percent of UV rays, plus a scratch-resistant mirror coating for added durability and glare control.
Look out for Sunskis this season the vibrant colors and affordable price point are sure to turn heads.
Stratofly from Rudy Project Raises the Bar
January 2013 Rudy Project, makers of performance and hi-tech sunglasses engineered for athletes, recently launched the Stratofly sunglass.
The Stratofly incorporates functional features of sports glasses such as no-slip rubber temple grips, adjustable nosepiece and anti-fog lenses into one simple design.
Another feature is the Quick Change system, which allows you to swap lenses (including Rx lenses), depending on the weather and light conditions.
If you're after a "one-stop shop" when it comes to sports eyewear, the Stratofly is a worthy contender.
Eyes Cream Shades Adds Flavor to Kids' Sunglasses
January 2013 Let your kids dazzle in 2013 with the "Bling Collection" by Eyes Cream Shades, a line of quality sunglasses made just for children.
Intricately adorned with Swarovski crystals, these are not your ordinary kids' sunglasses.
The Bling Collection features shatter-resistant, UV-blocking lenses and one-of-a-kind handcrafted frame designs. Choose from an array of ice cream-inspired colors, including chocolate and vanilla.
All Eyes Cream Shades sunglasses provide UVA and UVB sun protection and feature durable polycarbonate lenses so your children can protect their eyes from harmful ultraviolet sunlight while paying homage to their inner fashionista.
Randolph Engineering: Military-Grade Shades
January 2013 Ever wanted to be a Top Gun? Take your flight of fancy to new heights with the men's eyewear collection from Randolph Engineering.
These are not your ordinary sunglasses.
Randolph eyewear is built for the U.S. military so when you purchase a Randolph sunglass you know it's been battle-tested and built to withstand the test of time.
All frames are handcrafted in the U.S. and are available in a wide range of frame and lens combinations, including acetate and 23k gold frames and polycarbonate lenses.
Whether you're an air force pilot or an everyday civilian, Randolph sunglasses are the real McCoy when it comes to sophisticated, timeless and masculine style.
[Page updated May 2015]