...continued from What's New in Eyeglass Frames

Hollywood Chic Infuses New Jee Vice
Prescription Frames

LOS ANGELES, December 2008 — Known for celebrity chic in women's sunglasses, Jee Vice has entered the prescription frame market with three new collections, called Desire, Hollywood and Vintage Revisited.

These hand-made frames for women contain Italian acetate (a type of plastic), titanium or stainless steel, with inspirations from Jee Vice founder and designer Philippe Vergez.

The Desire line has semi-rimless styles in six color schemes: cool silver, gold, blue, black, red and eggplant.

The Hollywood line has the dramatic, oversized frame appeal of similar Jee Vice sunglass styles, with prescription eyewear names such as Premiere, Soiree, Festival and Matinee.

And the Vintage Revisited styles are a "fun with flair" journey back to the '50s, with glamour touches such as polka dots and cat-eye shapes.

The frames in these three collections will be available in early 2009.

Please click here for closeup photos.

Eye-Catching Patterns Embellish Emilio Pucci Frames

MELVILLE, N.Y., November 2008 — Stunning color combinations such as grape and pink, combined with elegantly patterned Swarovski crystals, embellish three new Emilio Pucci frames released this fall.

Various signature Pucci prints, such as tropical, are entwined in grape, teal and ebony colors in the EP 2109R frame, which has a fun, flared wave shape at the temples.

In the semi-rimless EP 2107 style, the tropical print theme continues in one golden color pattern. Other color themes include gunmetal and chestnut in their own distinctive patterns.

Vivid colors of grape and pink combine in the EP 2610 style, which includes 1960s prints in translucent plastic and the Pucci logo at the temples. Other color combinations for this style include sand, ebony and chestnut in various prints.

The eyewear collection is named for the late Emilio Pucci of Florence, Italy. Pucci was a fashion designer noted for his eye for color and abstract patterns.

Please click here for closeup photos.

Crystals Adorn Holiday Edition Eyeglass Frame

GREEN ISLAND, N.Y., September 2008 — Just in time for the holidays, Daniel Swarovski crystal eyewear has introduced the limited edition Crystal Holiday Star eyeglass frame to help you celebrate in style.

Designers have added at the temples eye shields embossed with glittering stars of varying sizes, all made of Xilion Chaton crystals.

Each crystal has 58 facets displayed in a white or yellow 23-karat gold setting.

Variations of the new rimless, holiday line include a soft rose tint, clear eye shield option and a sunglass version.

Daniel Swarovski brands of luxury eyewear (distributed by Silhouette) use high-quality crystals as the theme of all eyewear designs.

Please click here for full closeup photos.

Giorgio Armani Eyewear Creates Gold-Plated Frame

MILAN, July 2008 — To celebrate the 20th anniversary of Giorgio Armani Eyewear, a new gold-plated frame has been introduced at a suggested retail price of $1,000.

The exclusive, limited edition Anniversary frame is billed as "avant-garde," with a design of curved lines and sophisticated simplicity.

The recently launched GA 634/N model has finely crafted, flexible temples and transparent endpieces. The new frame is available only in a light gold color.

The new Anniversary design also includes a sunglass version (GA 646/N/S) with a gold-plated frame that includes a Giorgio Armani logo on the front, as well as a GA monogram on the right side. The sunglass version also includes delicate, decorative flourishes on the nose bridge, hinges and frame surrounding the two circular lenses.

The sunglass frames, which also can be fitted with prescription lenses, are offered in palladium/white gold. Green glass sunglass lenses are available, along with transparent endpieces. The sunglass frame also has a suggested retail price of $1,000.

Please click here for full closeup photos.

New Sophia Loren Frame Combines Contemporary and
Feminine Touches for Women Over 55

LONG ISLAND, N.Y., March 2008 — The latest Sophia Loren frame style combines popular trends of more narrow, rectangular shapes with wider temples where ear pieces connect to eyeglass frames.

The Sophia Loren Beau Rivage 44 is designed for women over 55 who need a more subtle rectangular shape that is deep enough for progressive lenses, which provide different zones for seeing at all distances.

Floral accents cast in metal add a contemporary look to the zyl plastic frame. With spring hinges and a floating lens front, it is available in rose and beige. Sophia Loren Eyewear is distributed by Zyloware. Please click here for full closeup photo.

Newest Bed Head Eyeglass Frame Styles Include
"Hook Up" and "Dumb Blonde"

RONKONKOMA, N.Y., January 2008 — Fun, individualistic geometric shapes and neon colors help distinguish this year's newest releases from Bed Head Eyewear.

Besides the sporty, T-shirt matching white of the "Hook Up" style (BH 5005, shown on male model), other colors include gray pearl and brown.

The "Dumb Blonde" style (BH 5001, worn by female model) is available in neon colors of clear pink or purple, or in brown or dark blue.

Click here for full closeup photos of these Bed Head eyeglass frames, distributed by Aoyama Optical USA.

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[Page updated November 2009]