"Which Lenses Should I Buy?"
New Article Helps Consumers With Eyeglass Lens Choices
San Diego, Calif., July 28, 2014 AllAboutVision.com's Eyeglasses section has long contained more than a dozen articles about lenses, each explaining a particular material, design or feature such as polycarbonate, progressives and anti-reflective coating. Now a single overview article answers one of the most commonly asked questions from eyeglass buyers: "Which lens material and lens options are right for me, and worth the money?"
Senior Editor Gary Heiting, OD, tells readers why lens choices are important and walks them through explanations of the features and benefits of lens materials and treatments, including primers on index of refraction, Abbe value, aspheric design and edge thickness.
"Consumers frequently underestimate how much their lens choices determine their overall satisfaction with their eyeglasses," said Dr. Heiting. "Lenses are often an afterthought to the frame selection, and consumers make on-the-spot decisions without much research. Our new article will benefit both consumers and their eye care providers, who appreciate well-informed patients."
AllAboutVision.com's Eyeglasses section is one of the site's most popular, generating almost 250,000 page views during the month of June alone. The section's average time on page is 5:24 (5 minutes, 24 seconds), exceeding the site's overall average of 4:20 and demonstrating a high level of reader engagement with articles about eyeglasses.
The section's most-read articles are:
- How to Read Your Eyeglass Prescription
- How to Choose the Best Eyeglasses for Your Face Shape and Coloring
- Progressive Lenses
- High Index Lenses
- Photochromic Lenses
Currently the site serves more than 600,000 weekly unique visitors, measured by Google Analytics.
Online since 2000, AllAboutVision.com is a one-stop, independent resource providing consumers with trustworthy, up-to-date information on vision correction and eye health. The site is certified by the Health on the Net Foundation, and is a Supporter National Sponsor of Optometry Giving Sight.
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All About Vision and AllAboutVision.com are registered service marks of Access Media Group LLC.
[Page updated July 2014]