Social Media, Interactivity Driving Traffic Increases and Engagement
San Diego, Calif., August 16, 2013 A presence on social media sites such as Facebook, Pinterest and Google+, and interactive features such as polls, quizzes and video, have been boosting AllAboutVision.com's visitor traffic and strengthening site engagement.
From January through July of this year, referrals from Facebook to AllAboutVision.com increased 66% over the same period two years ago. Many of the site's most popular articles have been "Liked" and shared thousands of times, and the site's free Eye Health News Feed for Facebook is used by hundreds of eye care practices. Recently Facebook referred more than 6,000 visitors to AllAboutVision.com in a single day.
During this period, the site's average time on page has increased 15% to 2:38 (2 minutes, 38 seconds). Four of the five most popular articles have reading times greater than 4 minutes, and the site's top article by reading time exceeds 7 minutes.
- Over the past two years, more than 125,000 people have voted in AllAboutVision.com polls, the topics of which ranged from frequency of eyewear purchase to favorite eye color.
- Visitors watched 847,000 videos during the past 24 months.
- Almost one million people have completed the "Am I a Candidate for LASIK?" interactive screening since its inception.
Through the end of July, unique visitors were up 24% over the same period last year, and up 78% over two years ago. The site is expected to serve more than 20 million unique visitors this year.
Launched in 2000, AllAboutVision.com is a one-stop, independent resource providing consumers with hundreds of pages of trustworthy, up-to-date information on vision correction and eye health. The site is expected to serve more than 20 million unique visitors this year.
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All About Vision and AllAboutVision.com are registered service marks of Access Media Group LLC.
[Page updated August 2013]