March is Record Traffic Month;
New Cosmetic Procedures Section Debuts
San Diego, Calif., April 8, 2011 — AllAboutVision.com served more than 1.3 million unique visitors in March — the biggest month in the site's 11-year history, and an 18% increase from the same time period in 2010, according to Google Analytics.
For the first quarter of 2011, compared with last year:
- Unique visitors increased more than 15%
- Average time on page was up more than 7%
- Organic traffic from Google increased 15%
- Direct navigation to the site increased 44%
- Facebook referrals increased 303%
- Use of the Video Learning Center increased 2,099%
Last month, AllAboutVision.com launched a new Cosmetic Eye Procedures section, featuring information on blepharoplasty — surgery for droopy eyelids — as well as enhancements such as Botox and Latisse. The section was created with the assistance of Editorial Advisory Board member Charles Slonim, MD, an educator and former private practitioner specializing in ophthalmic plastic and reconstructive surgery.
AllAboutVision.com has also stepped up its efforts to keep eye care practitioners informed about new content their patients might be reading. For more than 10 years, the site has offered ECPs a monthly e-mail summary of recently published articles and news. Now the site's Facebook page offers practitioners the same information, and earlier this year AllAboutVision.com began providing practices with a news feed for their practice Facebook pages.
Launched in 2000, AllAboutVision.com is a one-stop, independent resource providing consumers with hundreds of pages of trustworthy, up-to-date information on vision correction and eye health. The site is a National Silver Sponsor of Optometry Giving Sight, and is certified by the Health on the Net Foundation.
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For more information contact:
Nichole Beebe
(858) 454-2145 x14
All About Vision and AllAboutVision.com are registered service marks of Access Media Group LLC.
[Page updated April 2011]
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