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Site Changes Yield 24% Faster Pages

San Diego, Calif., September 20, 2010 — To deliver the best possible experience to its site visitors, AllAboutVision.com recently implemented technical changes to boost page speed. The objective was to make improvements in speed without substantially modifying the look of the site.

The result: In testing a representative sample, pages downloaded and displayed an average of 24% faster than before the changes.

"Our primary objective is always to deliver accurate and comprehensive information," said publisher Ron Walker. "But we're mindful that the user experience is impacted by more than just the quality of our information. These site 'tweaks' enabled us to demonstrably improve site performance without sacrificing the site's visual appeal."

To accomplish the improvement, AllAboutVision.com's developers attacked on two fronts: load time — the time it takes files to get from a web server to a visitor's computer — and render time, or the time it takes a browser to assemble those files into a properly viewable page.

Smaller file sizes, minifying files, combining files and facilitating simultaneous downloads reduced load time by an average of 26% in tested pages, and render time by 20%, for an overall 24% reduction.

The test simulated use with Internet Explorer 7 on a DSL connection. Of site visitors in the Americas with documented connections, about 30% access the site with DSL or a slower connection, while the remainder use a faster T1 or cable connection.

"Even people with fast connections appreciate speedy pages," said Walker. "And at the other end of the spectrum, we still serve tens of thousands of people using dial-up each month, for whom this has a huge effect."

Launched in 2000, AllAboutVision.com is a one-stop, independent resource providing consumers with hundreds of pages of trustworthy, up-to-date information on vision correction and eye health. The site is projected to serve 12 million people this year.

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For more information contact:

[ALL ABOUT VISION HOME PAGE]

All About Vision and AllAboutVision.com are registered service marks of Access Media Group LLC.

[Page updated September 2010]