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AllAboutVision.com Helps Eye Care Practitioners Use Social Media

SAN DIEGO, Calif., July 9, 2010 — Eye care practitioners are quickly adopting new tools for engaging their current and prospective patients. But after activating a blog, Twitter account or Facebook page, a common question is, "What do I say?"

AllAboutVision.com can help by providing eye care practitioners with a steady stream of topics of interest to consumers. Each time the website publishes a new article or news item, a note is posted to AllAboutVision.com's Facebook page. By following AllAboutVision.com on Facebook, eye care practitioners can get suggestions on what to write for their patients.

"Originally, our objective was to simply keep eye care practitioners in the loop on what their patients might be reading," says Ron Walker, publisher. "We quickly realized that this flow of information could be helpful for a practice's own social media efforts."

Vision Source in Kingwood, Texas, is one such practice. Eye care news and tips are frequently inserted into their Facebook page from a variety of sources, including AllAboutVision.com.

"AllAboutVision.com pushes news to us, making it easy to educate patients about topics ranging from contact lens care to protecting eyes from UV radiation," says Tiffany Benita, who maintains the Kingwood practice's Facebook page.

Eye care practitioners can take advantage of AllAboutVision.com updates by visiting www.facebook.com/allaboutvision. Those who don't use Facebook can still get summaries of new articles and news via AllAboutVision.com's monthly Eye-Opener newsletter, available at www.allaboutvision.com/ecp/.

Online since 2000, AllAboutVision.com is an independent resource providing consumers with hundreds of pages of trustworthy, up-to-date information on vision correction and eye health. The site is expected to serve 12 million visitors this year.

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For more information contact:

[ALL ABOUT VISION HOME PAGE]

All About Vision and AllAboutVision.com are registered service marks of Access Media Group LLC.

[Page updated September 2010]