"Generation i" Is Ready For The
iLASIK™ Procedure

The iLASIK Procedure technology platform represents the brand that will reach out to the next generation of people who want better everyday vision. We define this group as "Generation i," and it encompasses a broad spectrum of nearly 290 million people worldwide who are candidates for laser vision correction.

"Generation i" has been waiting for the iLASIK Procedure . . . who is "Generation i"?

Generation Y (21-29)

• You're experiencing financial independence for the first time
• You want to experience life to the fullest NOW, but you don't want to go broke doing it
• Your active lifestyle requires the best vision quality

Generation X (30-39)

• You've grown up with LASIK, but still may not understand it
• You're waiting for the next "big thing" in LASIK; and with the iLASIK Procedure, your wait is over
• Improved vision would make it easier to balance your busy schedule

Baby Boomers (40+)

• Safety is your main concern
• You want the best technology
• You're dealing with "presbyopia," the loss of near vision most people experience as they get older

Overview  |   Generation "i"  |   Candidate Evaluation  |   Safe and Proven

[Page updated September 2008]